Reliance Entertainment Digital, comprising World Wide Open, Zapak, BigFlix
and Reliance Games, is partnering with Personagraph to drive more value for
advertisers by utilizing mobile specific segments, both from the brand and
brand performance perspective. The company’s three large publishers i.e.
Reliance Games, Zapak, and BigFlix, will be utilizing Personagraph’s
Privacy Compliant SDK toolkit for monetization, using its predictive
audience segments product line.
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